DESIGNER
designer
Yusuke Maeda
"Traditional, Formal but Provocative"
Yusuke Maeda was born into a family that manufactures kimono obi belts in a region known for traditional Japanese wear production.
His journey in craftsmanship began with the question of why the traditional Japanese attire is invariably limited to one specific style.
Since the founding of the label, he has aimed to break away from traditional concepts, combining reconstruction and artisan techniques, and carrying out craftsmanship with the "unbounded" concept.
About design
Yusuke Maeda emphasizes the combination of traditional design structures with modern colors and details.
Traditional design structures consist of two elements: the composition of classical patterns, such as those found on kimonos and obi belts, and the design of kimonos that align with contemporary lifestyles. These two elements, rooted in the region where Nishijin-ori originated, form the core of his design. Over time, he incorporates emerging trends and elements of various cultures, creating a uniquely Japanese "subtractive aesthetics."
Career
Year 2000
Born in and raised in Kyoto.
Year 2020
QUESTION ビジネスコンテスト⼊賞
Year 2020
Established N’s 1182.
Year 2021
ACCELERATE MEMBERSHIPに参加
Year 2022
Achieved funding by crowdfunding.
Year 2022
Exhibited Yusuke’s work collections.
Year 2022
THE FUTURE OF KYOTO AWARD ビジネスコンテスト大賞
Year 2022
西陣DESIGNグランプリ グランプリ受賞
Year 2022
京ものユースコンペティション 準グランプリ